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3 Ways to Improve Management Coaching

management coaching

management coaching

Management coaching is one strategy for improving your employees’ performance. Good coaching will help your staff reach your company goals. It is also a strategy for creating a positive work culture and can be used to create high-performance teams. There are alternatives; mentoring, training, work-life balance and more. What works best for other SMEs doesn’t necessarily translate to yours. Effectiveness may depend on your company culture, the culture in different locations in your region, or even timing.


Coach or no coach

If you are not already using management coaching in your SME, do you really need to? If things are going well, business is good, everyone is happy, why start management coaching? A study by Deloitte found that organisations with senior leaders who coach effectively and frequently improve their business results by 21% compared to those who never coach. Coaching can make a difference. If you plan to expand your business volume or scope, then you will need to ramp things up. This means your business goals will change. New management skills may be required. This can be achieved through coaching.


Benefits of coaching

Managers and leaders are critical to the success of a business, and so are effective coaching skills. Consistent coaching helps with employee onboarding and retention, performance improvement, skill improvement, and knowledge transfer. Coaching others is an effective method for reinforcing learning and transferring knowledge and experience. Good coaching can transform your SME.


Good coach, bad coach

A good coach will help your employees reach their goals, improve their performance, and more. A bad coach will interrupt, mislead or even manipulate your employees. This kind of toxic behaviour can destroy your business.


Getting to ‘Ah-Ha’

Epiphanies sometimes take time. Waiting for the penny to drop can be quickened by a good coach. Getting your management to the ‘Ah-ha’ moment where they realise what they need to do to improve is key. Improving management coaching requires finding, or being, a coach who will quickly ascertain what is missing and help your staff to see it. Then you can get on and run your organisation better. Here are three pointers to follow for improving management coaching.


1.Asking the right questions

Asking the right questions will stimulate your staff. Getting them on the right track leads to better performance and better business for you.

2. Listening

A good coach will listen and listen and listen and then make a positive intervention. A good coach will build a positive professional relationship with the people they are coaching, then suggest ways for them to improve their performance.

3. Guiding the conversation

A clever coach will guide your coaching conversation to get the outcome that you want. Then you have to run with it. Make sure your staff put the results of the management coaching into practice. Follow up with feedback sessions and a timetable for coaching sessions to make sure you get business results from coaching.



Most people learn best by doing, so coach your staff ‘at the moment’. Make time to coach them regularly. If you have a busy schedule, clear some time each week, or at regular intervals, for management coaching. Your managers will appreciate that you took the time to show them what needs to be done and how it can be done better. Then, they can now coach other staff who have the same questions.


Coach the coach

Define the set of core management skills that you will be coaching, coach your staff. When they are competent, you can assign them to other staff or even management trainees as career coaches.

When you implement management coaching in your SME, you will see the benefits in terms of improved performance and cost savings. Better management coaching improves these benefits even more.

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