03/10/2017

Social Media is part of the Marketing Story for SMEs in Asia

With an economically active population of several billion people and rapid, sustained economic growth, Asia represents a booming market place that new and existing SMEs are continually trying […]
29/08/2017

SME lack of knowledge in customer retention

Many challenges experienced by SMEs in Asia and globally can be traced to inadequate sales and competitive weaknesses. Unethical competition, changing customers’ needs, and poor location […]
02/02/2017

Get Online: Digital Marketing, Options for SMEs

The commercial world has gone digital and the limits are infinite with the evolution of new digital formats increasing quickly. What is marketing? A good definition […]