You are your business’s brand. Whatever you may think you need to do to make your business successful, start by looking at yourself. In a rising tide, all boats float. You may have a good business at the moment, wait for a recession. What you say is as important as what you do. Putting good words in the world will bring good business results back. If you are wondering how to promote your business better, start with personal branding. Here are some marketing ideas for your business.
The most powerful marketing tool in the world is word of mouth. Social media may turn things viral. This can be positive, and it can also destroy your business. Building reputation, referrals and repeat sales can be strongly reinforced by personal recommendations.
Most people trust other’s recommendations. Get out and meet the right people. Key influencers who will help your business. Create a good impression, follow-up and keep in touch. When you dialogue with them, make sure you send them the right messages. This will raise your game. This will boost your business. Surround yourself with positive people and talents. Try adding these strategies into your daily routine. You just need to change a few habits. Think strategically.
The minimum you need to get started is a web page. This acts as a point of reference. It will show the quality of your business. Then you can start to market it out through social media and create synergies. Remember the world of business is online.
If you haven’t already, you can open an online store, create podcasts, blogs and a plethora of ways to reach your target audience and build your business. Websites are very low cost, and social media is free. All you need to spend is your time. Or hire someone to do it for you if you think don’t have the time.
The world of business advertising is changing. Those glossy pictures you are used to seeing in magazines are slowly getting smaller and more words are appearing. There are new ways to advertise.
Content is becoming king. Content is informative. It gives you information that adds value to your clients’ purchasing decisions. It adds credibility to your products and services. Create a blog or another social media platform to spread your informative quality around the world at the click of a button. Remember to be consistent. Keep posting and reposting your content. It will lower your marketing costs.
It’s always nice to be recognised. Especially for professional achievements or industry contributions. Many fields of industry have recently seen a spate of awards. Take Whisky for example.
Winning an award for your product or service validates your contribution to the market. It also helps with positioning. It shows your target audience that your products and services have sufficient value and quality to add value to their business or themselves personally.
If you don’t ask you don’t get. Be more proactive. I bet you’ll be surprised by how many people like you, and are willing to help you for free. There are a lot of good-natured souls in business. Some of them are powerful influencers. A powerful key influencer already has a big network. You can leverage their network for your own business. Leveraging can be done simply by association. This will open doors to new clients and new markets.
Be careful when you ‘piggyback’ on a key influencer. If your relationship with them ends, for whatever reason, then their network may disappear. This will impact your business. So, managing a key influencer once you are associated also needs care and time. Just think of a Patron for the Arts or a Sponsor for a Sports Event. If patronage or sponsorship is withdrawn, then sales may decline or the event may fold.
Marketing doesn’t have to cost the earth. In fact, a few small changes of strategy like changing your chat, your online presence or your business associates, will boost your business enormously. Try changing a few strategies and watch what happens.