27/02/2018

Build Your Brand – Without Spending Lots of Money!

Branding is all about emotions. Branding is still a relatively new field that has risen in importance recently but remains an emotional aspect of marketing that […]
07/11/2017

Ten ways for SMEs to deal with a downturn

Booms and busts are a natural cycle in capitalist economies. Let the good times roll but they will inevitably be interspersed with short or medium-term downturns […]
03/10/2017

Social Media is part of the Marketing Story for SMEs in Asia

With an economically active population of several billion people and rapid, sustained economic growth, Asia represents a booming market place that new and existing SMEs are continually trying […]
29/08/2017

SME lack of knowledge in customer retention

Many challenges experienced by SMEs in Asia and globally can be traced to inadequate sales and competitive weaknesses. Unethical competition, changing customers’ needs, and poor location […]